Wealth is like a hedonic treadmill – as soon as the desired wealth level is reached, the novelty settles and a newer, higher goal is set.

European HNWIs believe that to be considered ‘wealthy’ they must have over three times their current wealth level.

For those with assets of less than EUR2 million, EUR7.1 million is the entrance point in their minds, to be considered truly ‘wealthy’. Those with more than EUR5 million in net worth on the other hand, aspire to reach the EUR21.5 million mark. These insatiably ambitious HNWIs seek solutions which will increase their capital and combine high return with security and transparency.

The support of financial partners is needed to help them figure out which assets suit their profile, and whether to stick to the basics or take the plunge and be more adventurous.

Inevitably, these are all essential decisions to be made in conjunction with an adviser but previous research carried out by OneLife revealed that only a minority had professional support in these areas (Futurewealth 2015, Paper 1). Interested in learning more about the taboos of wealth?

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