The taboo scale

On a scale of religion to sex, how hard is it exactly to talk about wealth? For the 600 European HNWs we polled, …

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The vices and virtues of HNWs

Abraham Lincoln once stated that in his experience, “folks who have no vices have very few virtues.” When asked what European…

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Why is wealth a taboo subject?

Even at a young age, we are consistently told how inappropriate it is to ask adults how much money they make. And as we grow older, the social rules and norms quickly…

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