April 15, 2016
Our research, polling the views of 500 wealthy clients from across Europe has found that 79% of HNWs consider ensuring financial security for their families as an important factor in their motivation for working hard.
Within this group of respondents, we investigated whether the internationally mobile were motivated by anything further; they reported back personal and emotive reasons including following their passions (16%) and maintaining a certain type of lifestyle (13%).
It seems that this group of European rich is driven by more than simple monetary preservation – they are incentivized by the pursuit of a dream, and by the enticing benefits that wealth provides.
