May 9, 2017
OneLife, the Luxembourg-based life insurance specialist, aims to stay ahead of its competitors by focusing strongly on digital transformation. “Our wealthy customers are becoming increasingly mobile. They are active internationally and becoming more demanding. So we want to present ourselves as an innovative company and cater for clients by investing in the future. Our aim is to offer new methods of communication and doing business,” says Marc Stevens, CEO of OneLife. “Technology is now the tool of choice for achieving these objectives.” Eric Lippert, CIO at OneLife, adds: “We performed a thorough review of our IT environment two years ago to help achieve this digital transformation. Our open IT infrastructure means we can now feed all our systems with high-quality data and we’ll be able to integrate it all in the future. The new application, which we developed together with Ainos, is just one part of this process.”
Innovative application places the customer at the center
The launch of the OneLife mobile application is another step in this digital transformation. All workflows for the secure management of insurance contracts are integrated into the application, so that partners can monitor transactions and developments in their customers’ portfolios. They can also use the application any time they need to consult customers’ contract details or the value of investments. The new application is also a means of communication that enhances customer relationships. “The OneLife application simplifies operations for all parties and ensures a long-term approach,” says Christophe Regnault, Digital Marketing Manager at OneLife.
“Our partners can provide customers with all the information they need straightaway, without having to request it from head office. So they work much more efficiently and our customers don’t have to wait for information.”
Agile development and programming language improve efficiency
OneLife took the decision to develop the application in May 2016. It started the development process with IT partner Ainos in June. And the application was already in production by October. Marc Stevens, CEO of OneLife: “This fast launch is thanks to the agile development method used by Ainos. It enabled us to launch several versions each month and process feedback from the test audience very quickly, which ensured we got more out of the application than originally intended. Listening to users has meant we’ve been able to create a very highquality and user-friendly application
Technical and geographic extension of the App
And that’s not all. They are also planning to link the application to their Microsoft Dynamics CRM system to achieve a fully digitized process. “This will help us generate high-quality leads, for example, as well as monitor the various stages in our sales process. Ultimately, we will integrate the entire process, right up to the signing of the contract, into our system. We’re still only in the first phase of our new business approach, but we can already see that everyone’s ready for it. We have over 200 active users already, and they’re all very enthusiastic. It looks very promising for the future!” says Eric Lippert, CIO at OneLife..
A future closely linked to Ainos.
“We’ve developed a relationship with Ainos that’s based on trust, and it’s a partnership that’s achieving impressive results. Their IT experts wanted to get as much out of the application as possible, and treated it like their own child. And we were able to contact them at any time, even during weekends. There is no doubt we want to continue further down this digital route we’ve started, together with Ainos,” concludes Marc Stevens, CEO of OneLife.
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